Meet our team
With more than 30 years of experience in the fitness and wellness industry, she has built a career spanning club operations, technology, sales leadership, customer success, and business development.
Throughout her career, Mary saw a need for women to have more opportunities to be heard, supported, and included in shaping the future of fitness, health, and wellness. She created fitHER as a professional home where women can build meaningful relationships, share their expertise, grow with confidence, and step into leadership.
At 61, Mary is still evolving, pursuing new ideas, and beginning new chapters of her own. She believes it is never too late to find your voice, recognize what you are capable of, and take up space.
Her voice matters. Her experience matters.
And there is a place for her at the table.
Mary Milkie
Mary Milkie is the founder and driving force behind fitHER - a professional home where women in fitness, health, and wellness can belong, grow, lead, and take up space.
Devon Baldino
Devon Baldino is a health and wellness entrepreneur, women’s health advocate, and fitness industry leader passionate about transforming how people approach preventative health and longevity.
She holds a Master of Science in Sport and Recreation Business Management from Ohio University and a Bachelor’s in Health and Exercise Science from Rowan University. Devon began her career as a personal trainer and group fitness instructor before gaining experience across medical, NCAA athletics, corporate fitness, and boutique fitness.
During the COVID-19 era, she acquired and scaled a boutique fitness studio, growing the business to three locations and more than 300 times its original membership base. Today, Devon is expanding her impact through YFP Health and fitHER Collective, integrating fitness, technology, education, nutrition, and emerging healthcare solutions.
As a mom of three and law enforcement wife, Devon is passionate about making women’s health more accessible, proactive, and personalized while helping shape the future of the exercise and wellness industry.
Since earning her MSW, Sarah has called Virginia, Alaska, Philadelphia, the Netherlands, Washington, DC, Singapore, and South Carolina home. Along the way, she has gained experience across a wide range of mental health settings, including inpatient and outpatient care, substance use treatment, community mental health, and private practice. She has worked with individuals, couples, families, and groups, allowing her to develop a broad and diverse perspective on mental health and well-being.
Sarah currently continues her work in private practice and believes that living and working within so many different communities has given her a deep appreciation for the importance of individual experiences, cultural perspectives, and connection. Throughout her years as a therapist, she has discovered a true passion for mental health and for helping people recognize their strengths, navigate challenges, and become the best versions of themselves.
Outside of work, Sarah’s greatest passions are her two children, her husband, and her dog. She loves traveling, reading, spending time on her family’s boat, and enjoying time at home with the people she loves most.
Sarah Nichols
Sarah began her journey in mental health while studying Psychology at the University of Vermont. She went on to earn her Master’s degree in Social Work from Radford University, where she began her professional career in mental health - and her first of many moves.
Along the way, she discovered a passion for the software side of the industry and transitioned into a product specialist role for a SaaS company, where she now serves as the Head of Product.
Driven by a love of learning, Caitlin is currently expanding her technical skills by pursuing a degree in AI Technology. She believes in using AI responsibly, and learning to develop tools for the greater good and improving quality of life.
Outside of work, she enjoys dog-sitting, ocean adventures, traveling and tackling new hands-on projects.
Caitlin Tupper
Caitlin’s health and fitness career began with a Kinesiology degree from James Madison University in 2002. She started her career in the health club business going from fitness staff and sales and lastly as the general manager.